Humans have been decorating themselves throughout the ages. The desire to look attractive resonates with nature around us. Our ancestors used locally available materials such as feathers, reeds, shells, and teeth to adorn their bodies. Modern-day jewelry is no different; whether it includes golden studs or scuffed boots, the intended purpose is similar to the olden days.
Psychological explanation behind wearing jewelry
Leading psychologists attempt to explain the human desire to decorate themselves. One notable individual is Maslow whose hierarchy of needs theory might apply in this case. The pyramid comprises several psychological factors such as esteem, love, belonging, and of course self-actualization at the apex.
If we are to examine jewelry from the Maslow point of view, it will fall under love and belonging. In the olden days, jewelry was a fine way of showcasing wealth and wooing gifts. Alternatively, jewelry also shows affiliation among different groups. Modern day equivalents to jewelry are necklaces, signets or engagement rings. Purposeful dressing with jewelry gives the individual the confidence of feeling themselves in any situation.
A good number of people add jewelry to their clothing as it seems to be the societal norm. The urge to wear jewelry has been practiced for tens of thousands of years. For a while jewelry was worn to depict a person’s status in society. Once humans’ fulfill their primary needs of shelter and food, they resort to the secondary needs of luxury and comfort. Jewelry lies within this bracket of needs.
Why do we wear jewelry?
Several leads show that wearing of jewelry began as mating rituals. Mating rituals such as seduction are common within the animal kingdom. I addition to strength, animals will display traits such are bright feathers to lure mates. When women adorn their bodies with jewelry, this is a way of attracting the man’s gaze.
Modern day use of jewelry
The desire to appear more attractive resulted in an appreciation for art. Jewelry developed into a unique form of style. Some individuals like the classic pieces while others are more drawn to fantasy jewelry. The sale of custom pieces remain highly popular for individuals who would like to wear a unique piece of decorative piece. Jewelry has transformed into a status symbol. Wearing jewelry pieces that are expensive are a way of showing off wealth. The same can relate to a person giving their significant other an expensive piece of jewelry. This is to show their worth. The design of jewelry and the materials used are more important than merely creating a fashion statement.
Some people today express their personal feelings in the form of jewelry. For instance, the best friend pendant which can be split in half and shared among two tight buddies. Over the years the meaning of jewelry has changed. Its meaning will depend on the situation it is being used. It can be used to send a strong message, reflect an opinion or express strong appreciation.…
Whether your salon is a start up or a seasoned one, it will need more customers at all times. Therefore, making sure that the sales and marketing team is up to the task is very crucial. If you are the owner or the manager, your greatest task is to guide the team on various ways to market the salon. There are different ways you can use to achieve these goals. Below are some of the best ways.
How to market your salon
Have a functional website
Well, all businesses are nowadays operating using a website. You do not have to sell services or products online to guarantee the need for one. However, this is the main communication channel to your customers and the potential ones out there. Make sure that it contains all the information of the services you provide, payment modes, operation times, how to book, images and videos of the services. Most important, enhance the visibility through an SEO expert.
Use the social media
If there was only one digital marketing strategy you could use, the social media strategy is the best. Millions of people access social media sites on a daily basis, especially through their phones. The salon must have pages and profiles in all popular social media sites like Twitter, Facebook, and Instagram. They should also be updated for easy following by the fans. Reputable salons make sure that they have social media pages. Follow on Twitter to see an example of one.
Use broadcast media
The radio and TV remain relevant as far as marketing business is concerned. People still watch TV particularly in the evening, and you can pay one of the TV stations to air your business commercial advertisement. As much as they are one of the most expensive, they yield results fast. Apart from increasing the customer base in your business, they help to build a reputation quickly. Do not forget to include the contact and get prepared for inquiries henceforth.
Word of mouth
Word of mouth is also an effective way of telling your friends about the salon you have started. The word spreads fast, and your primary focus is to offer superior services so that those spreading it can say how good they are. The family member and friends can also tell their friends about the salon and entice them to try.
With these marketing tips, you can be sure that you will get more customers than you already have. If they get the best services, they will assure their loyalty.…